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Hamilton Hotel - Hilton Curio Collection
ROLE
Creative Direction, Brand Identity, Copywriting, Print Materials, Environmental Design
A Story Woven in Design
The Hamilton is a tribute to 19th-century Southern grandeur, where bourbon flowed, fortunes turned, and elegance carried an edge. The branding needed to honor the past while feeling fresh and refined.
The bachelor button became the emblem—a flower once worn by wealthy men as a quiet signal of affection. I transformed it into a custom icon, now featured on gold staff pins and hotel collateral, seamlessly blending tradition with modern luxury.
A Legacy in the Details
Rooted in Prohibition-era intrigue, The Hamilton sits on former bootlegging routes. To echo that rebellious spirit, I created an Art Deco-inspired pattern featuring the bachelor button, layering in history, sophistication, and a touch of mystery.
The result? A brand that doesn’t just reflect history—it lives it.
